Masculinity Unmasked – The New Man
As gender roles become more flexible, a new generation of forward-looking men is emerging. Stale stereotypes alienate open-minded, self-accepting Millennials and Gen Z, while Gen X are the ones truly embracing the modern man. This new-found, genderless masculinity is opening up new realms for this new consumer group. They’re increasingly open, fluid, curious, exploring the world through new eyes.