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Trendbook 2019+

THE DEFINITIVE GUIDE TO TRENDS IN THE JEWELRY MARKET

This unique jewellery intelligence trend book is a must-have tool to deepen your knowledge of the jewellery industry and shape your forward-thinking strategies. TrendBook 2019+ monitors historical and social changes, the Emerging Phenomena, analyzing how they will influence the jewelry forecasting trends, to guide your business into the future of the market. Discover the key trends of the upcoming 2019 season, develop your business around them, and stay ahead of the competition.

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Trendbook explains forecast in a unique and useful way, it gives a nice interpretation with visual product picture. It covers a wide range of product type. It not only tells us the trend, but also the directions/concepts which is very useful for setting our own clear direction for each season.

Ann Lam

PRODUCT DEVELOPMENT MANAGER FINE JEWELRY CHINA at SWAROVSKI

“Trendbook explains forecast in a unique and useful way, it gives a nice interpretation with visual product picture. It covers a wide range of product type. It not only tells us the trend, but also the directions/concepts which is very useful for setting our own clear direction for each season.”

Ann Lam

PRODUCT DEVELOPMENT MANAGER FINE JEWELRY CHINA at SWAROVSKI

EMERGING PHENOMENA

  • Neutralia

    ETERNALISED SELF

    From self-expression to self-actualization, in the selfie era luxury is owning who we are while making the world a better place.

  • Ethical

    IN THE DIGITAL ERA
    EXCLUSIVITY IS OVER

    How to find a balance between being luxury and being accessible, and the power of digital influencers

  • Parallel

    INDIE BRANDS ARE AT THE FOREFRONT

    In this fast changing scenario consumers are gravitating to indie labels, small companies and emerging designers, looking for innovation, authenticity and shared beliefs.

  • Masculinity

    BESPOKE JEWELS ARE NO LONGER
    THE PRESERVE OF THE WEALTHY

    Jewellery is one of the few areas where people can choose to work with a master craftsperson to realise something special and truly unique to them .

  • NEW LUXURY FOR MILLENNIALS MEANS
    MAKING THE WORLD A BETTER PLACE

    Millennials buy luxury not just for its financial values, but also for its personal worth.

panorama

We are just at the dawn of “Digital Culture” and knowledge is the most powerful tool of every trade.
The global jewellery market is a challenging space, but with this incredibly state-of-the-art guide you and your company will be one step ahead in the business, understanding the consumer culture and creating a direct dialogue with consumers.

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Jewellery directions sfondo

Jewellery 
Direction

Ideas for jewellery like pieces that complement runway looks, clever uses of abundant materials, and savvy construction that allows collectors to wear items in multiple ways, are born each year from consistent and close-knit sources of motivation.

Watches 
Direction

The most dominant theme in the world of watches is not revolving around innovative and avant-garde novelties infused with high technology features, but an appreciation for classic styles and traditional watchmaking.

Watch directions sfondo
Diamond directions sfondo

Diamond
Direction

Diamond jewellery has come a long way in the annals of design. While history and cutting techniques have helped to shape tastes, evolving aesthetics speak directly to formative forces new and old.
Silhouettes in fashion-forward diamond jewellery reflect numerous inspirations.

Jewellery 
Direction

Ideas for jewellery like pieces that complement runway looks, clever uses of abundant materials, and savvy construction that allows collectors to wear items in multiple ways, are born each year from consistent and close-knit sources of motivation.

Watches 
Direction

The most dominant theme in the world of watches is not revolving around innovative and avant-garde novelties infused with high technology features, but an appreciation for classic styles and traditional watchmaking.

Diamond
Direction

Diamond jewellery has come a long way in the annals of design. While history and cutting techniques have helped to shape tastes, evolving aesthetics speak directly to formative forces new and old. Silhouettes in fashion-forward diamond jewellery reflect numerous inspirations.

forecast

Trend forecasting is the essential tool for creating forward-looking business and becoming industry influencers. With our incredibly unique intelligence we decode the future of jewellery, predicting influential trends two years ahead. Thanks to our curated vision, evocative imagery and creative mood boards you will receive in-depth insights to better envision future lifestyles and consumers. This upcoming 2019 season we will immerse ourselves in a fascinating journey among five Macrotrends: Neutralia, Past References, Ethical Vision, Parallel Realities and Masculinity Unmasked.

Millennials and Gen Z are driving the new acceptance movement, ‘Im-perfect’, embracing unusual imperfections and rejecting the social media obsessed, highly edited life the majority of their generation lead. Unfinished seams, studded accessories and piercings are juxtaposed with feminine dresses and smart tailoring, offering an ‘anything goes’ life mantra that so suits these gender fluid generations.

The Midult consumer continues to flourish, aged between 35-55, they form part of Gen X, which increasingly has huge spending power. This group are fueling the future of the luxury industry, as they choose to spend money on items that exude a juxtaposition of fauve fantasy, bold colours and classical culture. A truly global consumer, Midults are redefining their identities in countries all over the world.

The Ethical Vision movement is at the epicentre of urban culture and is steadily reaching mainstream fashion, accessories and beauty markets via influential tastemakers, musicians, festivals and increased media coverage. In response to this movement, luxury accessories come to life through tribal décor and alternative ethical, heritage concepts. The Ethnical Modernist consumer is most prevalent in key cities across the world where the largest numbers of migrants reside.

The Retro Futurist consumer is living in a past-present future, where surreal technology like VR and AR exist within a world where the past is still so important and prevalent. This consumer group holds their family history near and dear to their hearts, allowing notes of Futurist Glam, with a 1950’s/60’s flavour, to infiltrate their physical persona.

As gender roles become more flexible, a new generation of forward-looking men is emerging. Stale stereotypes alienate open-minded, self-accepting Millennials and Gen Z, while Gen X are the ones truly embracing the modern man. This new-found, genderless masculinity is opening up new realms for this new consumer group. They’re increasingly open, fluid, curious, exploring the world through new eyes.

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